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How to talk about GOV.UK One Login

When talking to users

GOV.UK One Login allows you to sign in to some government services using the same email address and password.

In the future you’ll be able to use your GOV.UK One Login to access all services on GOV.UK.

Using the name in content

Always use the product’s full name - ‘GOV.UK One Login’.

Examples:

  • GOV.UK One Login is new. At the moment you can only use a / your GOV.UK One Login with a few services
  • Give feedback about GOV.UK One Login

Never use:

  • GUOL
  • GOV.UK OL
  • One Login (without GOV.UK logo)
  • GOV.UK One Sign In / Sign On
  • GOV.UK One Log In / Log On
  • One Login for government
  • Single sign-on for government

In Welsh

Do not translate the name GOV.UK One Login into Welsh.

GOV.UK One Login app

Our main identity checking app is called the GOV.UK One Login app.

You should not need to tell your users about the GOV.UK One Login app. See guidance on how to prove identity.

We expect to change the name of the app in future. If you refer to the GOV.UK One Login app by name you must update your text when the name changes.

It may be better to refer to ‘an app’ so you don’t need to update your text. The app is named in the GOV.UK One Login service at the point the user needs to download it.

Examples:

  • you may be able to use an app to prove your identity
  • use the GOV.UK One Login app

Never use:

  • a / the GOV.UK app (this is the app experience of the GOV.UK website - it’s not used for identity checking)
  • GOV.UK ID Check app (this is an older identity checking app - we’ll direct GOV.UK One Login users to it if they need to use it)

In products

Use GOV.UK One Login as a noun.

This helps with account confusion because many services have accounts. For example, Childcare account, Personal tax account.

This allows us to categorise and label relevant services as accounts in a user's GOV.UK One Login home.

When we know users have a GOV.UK One Login

Examples:

  • Use / Use your GOV.UK One Login to…
  • You can…with / with your GOV.UK One Login
  • You already have a GOV.UK One Login
  • You can currently only prove your identity with your GOV.UK One Login if you have a UK passport
  • There are some government services that you cannot use with your GOV.UK One Login yet

When we don’t know if users have a GOV.UK One Login

Examples:

  • Use / Use your GOV.UK One Login to…
  • You can…with / with your GOV.UK One Login
  • If you already have a GOV.UK One Login
  • You can currently only prove your identity with / with a GOV.UK One Login if you have a UK passport or driving licence
  • There are some government services that you cannot use with / with a GOV.UK One Login yet

Using the word 'account'

Do not use the word ‘account’ to describe or refer to GOV.UK One Login. Instead say:

  • Use / Use your GOV.UK One Login to…
  • You already have a GOV.UK One Login

In headers and banners

Desktop

Always use GOV.UK One Login.

Never use:

  • GOV.UK One Login account
  • One Login

Creating a GOV.UK One Login

For creating a GOV.UK One Login, use:

  • Create a GOV.UK One Login to…
  • You need a GOV.UK One Login to continue

Signing in

For signing in to a service, use:

  • Sign in with / with your / with a GOV.UK One Login
  • Use GOV.UK One Login to sign in, if you have one

For signing in to GOV.UK One Login, use:

  • Sign in to your GOV.UK One Login
  • If you already use / have a GOV.UK One Login, you can sign in to manage your settings.

Never use:

  • Login to GOV.UK One Login

Getting help and support

Example:

If you need help, contact the GOV.UK One Login team.

Identity proving

Use ‘Prove your identity’ when it’s someone proving their own identity.

Use ‘proved’ and not ‘proven’. For example, ‘You have already proved your identity’.

Never use:

  • identity verification
  • identity checking

How to prove identity

You should not need to tell your users about the different ways to prove their identity. Instead send users straight to GOV.UK One Login.

If you have strong evidence that your users need to know what to expect before you send them to GOV.UK One Login, you can link to our guidance on proving your identity with GOV.UK One Login.

Be aware that users who click this link may not find their way back to your service.

Never use:

  • in-person verification (IPV)
  • knowledge-based verification (KBV)

Further guidance about GOV.UK One Login

You could also look at the: